WEB DESIGN
I’ve designed several websites in my entrepreneurial experiences. In each, I led user testing and thought carefully about the natural flow of information, eventually guiding visitors to the call-to-action of collaborating with us. Check out some samples of the websites below.
Shibusa Systems is an innovative construction technology company that is transforming how housing is built. With a focus on sustainable design, equitable communities, and transformational processes, Shibusa builds attainable homes in record time, making the building process easier for developers than ever before. All building materials are sourced from leading regional suppliers and Shibusa employs local, community-based assembly teams who reinforce and improve their regional economies.
Big Easel Collective matches local New Orleans visual artists with commercial placemaking projects to design memorable art installations for businesses.
We specialize in sets that are rooted in place by crafting permanent transformations for retail experiences, museum activations, interiors, and public spaces that will wow visitors. We also do pop-up installations that are perfect for conferences, festivals, and events. Our irresistible activations will delight your community, be experiential, and make your space a destination. Dreamed up by New Orleans artists, every placemaking project captures the spirit of the city and helps power our local, creative economy.
SOCIAL MEDIA STRATEGY
Below are a few of the Instagram accounts I have shaped. Apologies for the required video aspect ratio of Squarespace, but click the videos to get a feel for the feeds I have built. I have experience developing content using Adobe and Canva, and also love engaging with broader trends such as holidays or multipart content series. Live event coverage or guiding ‘Instagram Takeover Campaigns’ are all additional strategies for stories that I have implemented.
This is a preview of the Big Easel Collective instagram account. The strategy for this account was to promote artists within our collective, inspire potential-clients with experiential brand activations, and showcase our projects. We experimented with color trends, such as blending through the rainbow and creating collages that read visually from the full-grid mode.
YOUTUBE
LIVE SOCIAL LISTENING
I spent a summer at Movement Strategy, a full-service social media agency that works with brands to create innovative, social media marketing campaigns that are driven by creativity and fueled by analytics.
Each step of the way involved strategic thinking to maximize engagement. All content is uniquely generated for the specific channel and audience of the campaign -- a Twitter campaign works cohesively with an Instagram model, but no two posts are alike. A team of content strategists, writers, designers, art directors, photographers, videographers and animators work closely with clients to perfect the media and craft the optimal message.
Next, we utilized our scientific data insights to efficiently capitalize on paid media outlets. We holistically interpret analytics to make the smartest marketing decisions possible. Through amplifying content across social channels, optimizing ads for maximum viewing exposure, and working directly with social media platforms staff. we spread our media in the most effective way possible.
Our content doesn't stop there: we constantly engage with our users through social activation. Utilizing the most robust social media listening software our community management team ensures that our clients never miss a thing. This allows us to capitalize on opportunities to build or strengthen customer relationships with our clients. It also means we’re constantly cued into early warning signs of negative sentiment and can react accordingly. In responding flexibly and directly to our active users, we build meaningful communities of people who share our clients’ ideals and inspire them to become loyal customers and advocates.
Sample of work from USa Today
Major Campaign: Impractical Jokers Live Punishment
objective:
truTV had an aggressive goal around the 100th episode of the network’s largest show, Impractical Jokers: to get one million people between the ages of 18-49 to tune-in for the Live Punishment Special. This would be a big increase from their regular viewership but a welcomed challenge.
Facebook event page:
The first tactic employed was to create the Impractical Jokers Live Punishment Facebook event. Since the Live Punishment was getting filmed in NYC in front of an audience, putting a Facebook event together made a lot of sense. And more tactically, we wanted to utilize the Facebook event push notification to notify tens of thousands of people to tune-in. To incentivize people to join the event, we created exclusive content that fans could only get by RSVP’ing. And RSVP they did! Leading up to the special, over 30,000 people RSVP’d, which was 170% above our goal.
Vote for a Joker Hashtag Campaign
Starting three weeks before the special, our team employed a strategy activating fans to vote for which Joker they thought would perform the best during the Live Special. By having fans choose a side, we gave them a reason to be loud on social and amplify their fandom on Facebook, Twitter and Instagram using a team hashtag. To support this, we created social cards for them to share their team loyalty.
Fan Ambassador Program
The Movement Strategy team wanted to ensure that the biggest fans of the show were doing even more than voting to spread awareness about the special to their friends and social followers. To aid in this, we identified 100 super-fans on Twitter and sent each a personalized invitation to watch the event live. Through these super fans Retweeting our invites, we got over 300,000 organic impressions with nearly all of them sharing the custom graphic.
Promoted Twitter Trend
During the day of the special, we worked with Twitter to secure a promoted trend of the hashtag #LivePunishment. We supported the promoted trend with a war-room that created hundreds of pieces of custom content. The promoted trend surpassed even our loftiest goals, generating over 76 million impressions and over 500,000 engagements!
Real-Time War Room
With all of this build-up, we needed to make sure that we activated the audience throughout the night across platforms. To do this we ran a very successful war-room with real-time content, a Periscope pre-show right before the airing, Snappy TV to pull live-clips and real-time memes to engage with hundreds of fans as they shared about their excitement.
RESULTS
truTV had over 1 million people tune-in live and 3.7 million people tune-in over the course of the next two days making this the Network’s highest-rated telecast in over 19 months. On social, this show was the #3 ranked show according to Nielsen Twitter TV Ratings for the night (beating out Jimmy Kimmel Live and The Tonight Show with Jimmy Fallon). The live-activation also became a top trend on Instagram, a first for the network. Cumulatively, this activation set a new benchmark for the network with hundreds of millions of impressions, highly shared content, and hundreds of thousands of unique people talking about the show on social.
Instagram Brand Project
At my time at Movement, we were undergoing a rebranding effort for the studio. I took the initiative to come up with an Instagram content strategy idea that could uniquely showcase the personality of the company.
Vision Statement: We are The Movement Strategy, a team that is dynamic and on the cutting edge of trends. We represent a duality — we’re professional, yet daring; we push the envelope, but are in tune to what our audience craves; we get the job done but are always asking: how can we change the rules? We’re constantly adapting, evolving, and leaving chaos in our wake.
This Instagram feed gives the impression of motion. Every frame is a shift. It’s about looking at the world in a new angle, and turning normalcy on it’s head (or on a slant, at least). We challenge you to push yourself to find the edge and to see the world through a different lens. Be in Movement with us.
Goal: To come up with a unique and flexible framework for content that would allow us to highlight the creative talent of our studio. The aesthetic idea had to function both as a cohesive overall feed that would create a narrative theme, and as individual photos that could stand alone in their artistic quality.
I spent a lunch break out on the streets of Chelsea, taking photos that could illustrate the idea I had crafted and created a mock-Instagram feed to present to the company.
I pitched the flexibility of the platform. The unified look created an overall theme that looked enticing and interesting, but the open framework could be adapted for any photographic scenario. Each week, an office theme would be established at our Monday Morning Meetings, soliciting photos from our talented staff so that the feed could represent the people behind our brand. "Warming up during winter" or "pets" could inspire our people to go out and capture the world.
Ultimately, the CEO of Movement was inspired by the proposal and chose to adapt the strategy for their Instagram page. You can see a snapshot of how the company has built on my idea below.
