WONDERLANDS:
ONE LAND, ENDLESS WONDERS
A quick collage I made to illustrate our Mad Hatter Psychedelic Tea Party Dark Ride! Assets from MidJourney and Planet Coaster were used on Procreate.
Welcome to WONDERLANDS, a joyous and dangerous quest. Where things are not as they seem. The Queen of Hearts has decided that she does not want to rule just one world but all worlds and YOU are her newest subject. By royal decree, you have been summoned to present yourself before the Queen. But things go awry as you are aided by the Hair and the Hatter, a cat or two, and a deck of playing cards. You must now decide your journey and your fate:
Do you side with reality or give in to the wonder before it's too late?
An illustrated master plan I digitally collaged using assets generated from MidJourney alongside drawings I made on Procreate. Finished on Photoshop.
WONDERLANDS merges the most beloved aspects of theme parks under a novel experience framework, putting our visitors in control of the narrative. Located in Las Vegas, this adult-leaning immersive art environment offers a variety of entertainment options for all audiences.
A closer look at the targeted marketing plan I developed to the right.
Below the slideshow includes elements I led across retail, marketing, conceptual development, and narrative (including ride metrics by Sergio Checo Cedillo Villalobos and hand-drawn illustrations by Ira Kristel Caro).
Complete group presentation, mixing in phenomenal work from Alanoud Aldbian, Ira Kristel Caro, Sally Lindsay, MacKenzie Robertson, Noah Samors, and Sergio Checo Cedillo Villalobos CAN BE FOUND HERE.
