Gear Up for The Ferrari Resort

An ultra-luxury, highly innovative hospitality experience nestled in historic Modena, Italy.

This project was done independently for academic purposes with no affiliation with the owners of Ferrari IP.

A lobby imagined for a Ferrari resort.
A sunset rooftop bar for a luxury Ferrari hotel brand.
A spa pool imagined for the Ferrari brand.

These Ferrari hospitality renders were generated using MidJourney.

 

THE FERRARI RESORT

The Prancing Horse races in Modena, Italy with a new resort hotel.

Unlike other luxury accommodations, the Ferrari Resort matches unparalleled hospitality quality with state-of-the-art thrilling experiences

Shift your gears to a new frontier in vacations.

Read on below for a brand analysis deep dive on Ferrari.

Renders generated using MidJourney.

 

 I led the brand research and hospitality offerings on this project; Divya Pandey led presentation design. I generated the MidJourney photos after the submission of this project.